Laureus’ core concept is simple, brilliant and daunting: to create global awards that recognise the achievements of today’s sporting heroes; to bring sportspeople together; united in achievement but divided by sporting code. Once that community is brought together, putting to work their reach and the support and investment of Laureus’ Founding Patrons and Partners, it creates a powerful message that can help social projects around the world who use sport as a tool for social change. That message, simply, is Laureus Sport for Good.